Digital Marketing is the use of digital technology to convey your marketing message and to allow your customers to interact with your business. Traditionally marketing is about pushing your message to your customers. You can check this site digitalmastermindsmad.com/seo.html if you are in search of digital marketing services.
So what area does digital marketing cover?
Digital Marketing includes:
A website which includes:
Pay Per Click (PPC) – Paying someone to find you on Google etc.
Banner Ads – Pay banners to get visitors to your site
Ecommerce – The ability to buy and sell products, services, and information via the Internet.
Image Source: Google
Customer Reviews – Consumer reviews are a powerful way to direct consumers to your e-commerce site because they make purchasing decisions easier because they are done by consumers who have already bought the product. The whole business is built on this concept like Trip Advisor.
This is a web-based system that allows you to connect and share information such as ideas, links, photos, videos with similar people. They can also generate revenue for your business and can also be a route to the market for your business.
They can be a great way to connect with people you might not be able to contact in other ways. Twitter can be a publicly available source of real-time information and has reported major global events in front of the world press.